Our Story

Optiwow was founded by a preeminent kids' eye doctor and his wife

Pediatric ophthalmologist Roberto Warman, MD was dissatisfied with the availability of quality kid’s glasses. He asked his wife, Ivonne, to solve the problem by creating an optical shop for his patients.

Optiwow opened as part of Dr. Warman’s practice more than a decade ago. It carries every top name in kids’ eyewear, including eyeglasses made in Italy, Germany, France, and more. Our eyeglasses are lightweight, kid-tough, skin-friendly, stylish, and come in awesome colors.

Now Optiwow is the largest online store for quality kids’ eyeglasses. We specialize in eyewear for hard-to-fit ages: infancy through 10 years.

Optiwow makes it easy to buy glasses online with a happier fit

Over the years, Ivonne fit thousands of kids in new frames. She saw which models work and which don’t for certain face types. Experience gave her shortcuts for getting a great fit.

Through careful observation, Ivonne developed a simple system for fitting glasses at home. It provides a guess-free fit from the convenience of home. Without the difficulties and limitations of home try-ons.

Optiwow is the online source for kids' glasses that promises a happier fit

Toddler boy with rubber blue eyeglasses

Who We Are

Optiwow co-founder Roberto Warman, MD is a pre-eminent pediatric ophthalmologist with patients from a dozen countries. His wife, Ivonne Goldstein, is the driving force behind Optiwow.

Ivonne brings a unique personal perspective to Optiwow. As a young child, she wore glasses; she hated how ugly and uncomfortable they were. Later, her sons also needed glasses when young. She was frustrated by the limited choices.

Ivonne's heartfelt mission is to give kids access to eyeglasses that feel and look great. Experience gives her the ability to know which frames work for kids with certain facial features. She understands how to fit special needs kids. She knows what autistic kids will tolerate. And she is very picky (no other way to say it) about what frames she carries because some frames, including a few made by top brands, just don’t measure up to her tough standards.

What We Look for In Kids' Glasses

Safety is very important when selecting eyeglasses for your small child. They should have no separate or moving parts SAFETY

Frames for young kids should have no separate or moving parts like hinge screws. Materials should be shatterproof and meet FDA, CPSIA, and Prop 53 standards. We avoid sharp edges and hinges that can pinch or scratch. Straps should be breakaway. Hypoallergenic materials are desirable for sensitive skin.


Quality manufacturers offer a one-year warranty against defects, but even the best glasses can be broken or damaged. We look for flexible plastic or metal frames, straight temples, spring hinges, and a non-slip nose grip. Glasses with an ASTM F803 rating withstand high impacts forces and are best for sports.

Comfort is very important when selecting a eyeglass for your child COMFORT

Kids won't wear frames that are uncomfortable. Bowed temples fit smaller heads. Curved, silicone, or medical-grade rubber nose pads provide a better fit and are non-slip. Glasses that don't fit right will fall off or be too tight. Rubber-like frames are usually best for babies, but plastic frames are a great choice for toddlers.

The star refers how some frames are better for some kids than others DESIGN

Certain frames are better for some kids than others. Kids with Down syndrome need a lower bridge and temples. Bendable glasses with flexible temples are great for kids with sensory issues and headaches. Kids with high-index lenses need a firmer frame with deeper lens grooves. We know what frames fit best.

Listen to Our Customers

"Best Selection and Service! - As a parent, finding the perfect glasses for my toddler felt daunting until I visited this store. The selection of pediatric eyewear is unmatched, and the staff was incredibly knowledgeable and patient."

Monica Williams

"Highly Recommend for Kids! Fantastic experience! This store offers top-quality lenses and frames, making it easy to find durable and stylish options for my active 8-year-old. The customer service is excellent, with experts who understand exactly what kids need"

Carolina Capeletti

"Great for Sports Goggles - My daughter needed sports goggles for soccer, and we found the perfect pair here! The staff ensured a perfect fit, which has made all the difference in her games. It’s clear they care deeply about their young customers"

Malik Kan

"Wonderful Experience - I was impressed by the extensive range of kids' sunglasses at this store. The staff helped us choose a pair that not only looks good but also offers the best protection for my child's eyes. It’s our go-to place for all our eyewear needs. "

Gabriella Leon Ramirez

"Best Fit for Infants - It’s hard to find eyeglasses that fit infants well, but this website has a fantastic range. They help us over the phone to select the appropriate eyeglasses for our baby, it really shows that they have the expertise in fitting tiny customers. "

Mercy Dabady

"Top Quality and Service - We’ve visited several eyeglass stores, but none compared to the quality and service here. The lenses are top-notch, and the frames are built to last—important for kids! Plus, customer service is just what every parent hopes for. "

Isaac Yuken

"Expert Fitting and Advice - The team here is wonderful! They gave us expert advice on the best lenses and frames for our child’s specific needs. We didn’t know where to start the process of buying eyeglasses online and they made it so easy. We received our eyeglasses our son loves them!!"

Daniel Hardeman

"Best Swim Goggles Ever - We bought swim goggles with prescription that we didn’t know was possible. The fit is secure and comfortable, and she can see clearly under the water which makes swim lessons so much more enjoyable for my child. "

Enzo Lombardi