Optiwow Announcement Release

Miami, Fla. –July 21, 2014 –In response to seeing many children enter their optical shop at Miami Children's Hospital in Miami, Fla. wearing ill-fitting eyewear, Ivonne Goldstein and her husband, Dr. Roberto Warman, an acclaimed pediatric neuro-ophthalmologist, are creating the next generation of online optical with their recently launched Optiwow.com. The site is the only online optical shop dedicated exclusively to kids and teens. 

Goldstein and Dr. Warman created the site when their optical shop of the same name – Optiwow –recently celebrated 15 years in business. 

Owners of Pediatric Ophthalmology Consultants at Miami Children's Hospital for more than 25 years, Goldstein, CEO of Optiwow.com, and Dr. Warman created the site to offer kids and teens access to a reasonably-priced, large selection of attractive, well-fit, high quality, age-appropriate prescription eyewear. The site offers products including eyeglasses, sunglasses, sports goggles, swim goggles, diving masks, eyewear for kids and teens with Down syndrome, and much more. 

Chosen by optical experts, Optiwow's eyewear selection is displayed on the easy-to-navigate website, allowing the customer to choose glasses based on a child's age and gender. The site also provides frame shape guides and a virtual try-on application to test the frame styles on the child's face.Each pair is custom created, custom fit with top-quality lenses, and quality checked by Optiwow's licensed pediatric optical team. 

Optiwow stocks and curates eyewear from top designers of children's glasses such as Zoobug®, Miraflex®, Nike Vision®, Converse®, Lucky®, Guess® and Ray-Ban®. The site carries only the latest styles and highest quality lenses for children, and avoids scaled-down versions of adult eyewear styles, focusing on the brands that cater their designs to a child's needs. Discontinued styles and copies are never an option on Optiwow. 

"We know children's optical needs and eyewear, and with Optiwow, we are creating an experience similar to visiting our pediatric optical shop," said Goldstein. "Our customers have access to a wide array of excellent choices and high quality eyewear from the comfort of their living room. 

"With Optiwow, customers can say goodbye to poorly fitted frames, inappropriate lens materials, and wrongly filled prescriptions," she continued. "We have the technological know-how to attend to all levels of children's optical needs." 
Goldstein, a mother of two, was born in Caracas, Venezuela and has worked with her husband to build and expand the optical shop in their Miami Children's Hospital practice into the most respected in Miami. She is a designer and former retail executive with Componix Fashion of Caracas. 

Since 1987, Dr. Warman has practiced at Miami Children's Hospital, where he is the director of the Division of Ophthalmology, previous chief of surgery and member of the Medical Executive Committee and Board of Directors. He is board certified by the American Board of Ophthalmology, and a fellow member of the American Academy of Ophthalmology, American Association for Pediatric Ophthalmology and Strabismus and the Pan-American Association of Ophthalmology. 

About Optiwow 
Optiwow is an online eyewear retailer dedicated to kids and teens frames and lenses. Optiwow offers the largest online selection of curated high-quality, great-looking prescription kids' and teens' eyewear, from top designers of children's glasses like Nike®, Lucky®, Guess®, MiraFlex® and Ray-Ban®. Every pair is custom created, custom fit with top-quality lenses and quality checked by a licensed optician with more than 15 years' experience dedicated to kids and a complete pediatric optical team. For more information visit www.optiwow.com or call 1-855-optiwow (678-4969).

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